The City of Grover Beach opened the application period for the Small Business Façade Improvement Grants Program that offers up to $10,000 per business to improve their buildings and outdoor seating areas.

"Not only does this program enhance the attractiveness and marketability of the area, but it also fosters a greater sense of community," said Grover Beach Mayor Jeff Lee. "Investing in the look and feel of a business’ exterior invites more consumers to explore the great experiences already happening inside.”

The Façade Improvement Grants program provides support to existing small businesses that are located within the limits of the City of Grover Beach, are in good standing with the Secretary of State of California and can demonstrate that they were impacted by the COVID-19 pandemic.

Using American Rescue Plan Act (ARPA) funds, the City has allocated $75,000 in one-time funding for the Small Business Façade Grants Program. Applicants must complete the Small Business Façade Improvement Grants Program Application Form, including all required attachments. Applications in other formats will not be accepted.

The proposed projects must be compliant with the City’s Façade Architectural Guidelines, including:

• Paint selection should complement the architecture of the existing building.
• Material, textures, colors, and details of construction should be an appropriate expression of the building design or enhancement.
• Outdoor dining improvements may include the construction of decks, rails, and landscaping features that accent and compliment outdoor dining areas.
• New signage may be considered for a grant if it is high quality and enhances the commercial corridor.

The City will review and approve applications for eligible businesses on a first come, first served basis. Each eligible business may be awarded up to $10,000 of one-time grant funding for future projects, and retroactive reimbursements for projects completed on or after July 1, 2021 may also be considered under the same application form and process.

For additional information, please visit the City’s website. Any questions regarding the Small Business Façade Improvement Grants Program or process should be directed to businessgrants@groverbeach.org or (805) 473-4567.